DISCOVERY PROCESS — Phase 1

Help Us Get to Know You....

Thank you for considering JAM Concepts, LLC as your "brand officer" and design partner. In order to give you an estimate on your project, we need to better understand your company and marketing needs. This form is used to gather detailed info about you...your organization...your vision. All information is kept in the strictest of confidence. Please fill this form out completely, skipping any sections that are not relevant. Please note that the more information you give and the more detailed you are...the better equipped JAM Concepts will be for your project.

Contact Name:
Contact Phone:
Email:
Company/Organization:
URL:
How did you hear about us?
COMPANY BACKGROUND —
What does your company do?
What is your vision for your business/your department?
Does your company's name have any significant meaning? <explain>
Describe the products/services (& their benefits) your organization offers:
Does your company have a slogan/ philosophy? What is it & Why?
PROJECT SUMMARY —
What specifically do you need done? What exactly are we selling?	< describe your project here >
What is the objective; the single purpose of the project? (A concise statement of the effect this project should have on consumers. Typically expressed as an action...and frequently focused either on what you want them to think, to feel, or to do.)
What are the secondary goals?
What are the long term goals?
What do we want to say? (What's the single most important thing we can say to acheive the objective? This should be a simple sentence - or sentences - expressing a specific idea(s).)
AUDIENCE PROFILE —
Target Audience: to whom are we speaking? (List both PRIMARY and SECONDARY targets. Choose a typical user and profile in detail. Detail as much as you know including occupation, age range, gender, online frequency/activities and any other relevant information.)
What is a typical task the user might perform after retaining your services? (For example: transfer funds, display artwork, etc.)
How is this product going to reach out and touch the respondent?
How is it going to improve the buyers life? (Keeping the following questions in mind: "What's in it for me?" / "Why should I care?"/"So what?")