DISCOVERY PROCESS

— Phase 1

 

Help Us Get to Know You....

 

Thank you for considering JAM Concepts, LLC as your "brand officer" and design partner. In order to give you an estimate on your project, we need to better understand your company and marketing needs. This form is used to gather detailed info about you...your organization...your vision. All information is kept in the strictest of confidence. Please fill this form out completely, skipping any sections that are not relevant. Please note that the more information you give and the more detailed you are...the better equipped JAM Concepts will be for your project.

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What does your company do?

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What specifically do you need done? What exactly are we selling?

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(A concise statement of the effect this project should have on consumers. Typically expressed as an action...and frequently focused either on what you want them to think, to feel, or to do.)

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(What's the single most important thing we can say to acheive the objective? This should be a simple sentence - or sentences - expressing a specific idea(s).)

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Target Audience: to whom are we speaking?(List both PRIMARY and SECONDARY targets. Choose a typical user and profile in detail. Detail as much as you know including occupation, age range, gender, online frequency/activities and any other relevant information.)

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(For example: transfer funds, display artwork, etc.)

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(Keeping the following questions in mind: "What's in it for me?" / "Why should I care?"/"So what?")

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portfolio

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